“All propaganda or popularization involves a putting of the complex into the simple, but such a move is instantly deconstructive. For if the complex can be put into the simple, then it cannot be as complex as it seemed in the first place; and if the simple can be an adequate medium of such complexity, then it cannot after all be as simple as all that.” ~ Terry Eagleton
At a 2013 TEDxSanDiego event, Benjamin Bratton, a UCSD Professor spoke about “What’s Wrong with TED Talks?” In his 12 minute presentation, Bratton delivers an intellectual (his) perspective about why he believes TED Talks:
- are a conceptualization of possibilities
- are where people talk about inspiration and world-changing ideas and why they are not necessarily insightful
- are timid approaches
- generate affectation but not actual effectuation of change
Last month I posted about perspective. And Bratton’s view is his perspective; one person’s opinion. I find it an interesting one. And I’m sharing it here for your viewing, consideration, and invited comment. Yes, it’s a 12 minute video, yet it provokes thought and possibly, a changed perspective.
I also chose this topic because I’m an advocate for personal transformation – which can contribute to social change. As a Baby Boomer, I am aware of how our generation is not only impacted by rapid shifts in science, technology and medicine, but in design and entertainment as well. We’re all part of the “system” and thus, equally responsible for its problems and solutions.
Rather than recommending three tips or techniques (as I often do) specific to a post, I encourage you to share your perspective, once you’ve viewed the video. Its companion article can be read here.