Marketing Your Own Business

                           Craig Duswalt

Craig Duswalt

“The only thing worse than starting something and failing… is not starting something.” ~ Seth Godin

In early November, I posted about an Ewing Murray Kaufmann Foundation statistic that found in 2011, individuals aged 55 to 64 accounted for nearly 21% of new entrepreneurs in the U.S. Obviously, not all Baby Boomers are quietly drifting to society’s sidelines! On this week’s Awakening to Awareness radio show my guest, Craig Duswalt, made it clear that Encore Entrepreneurs (people approaching or recently retired) are learning how to and launch(ing) new businesses. You can read Craig’s bio and listen to the show podcast via this link.

Creator of the “RockStar System for Success,” Craig shared how he teaches and trains thousands of people to transition from what they have been doing to earn a living (a.k.a., a job or career) into building new businesses. These efforts, not surprisingly, are often aligned with people’s long-held passions.

With a professional background in Marketing, Music, and Advertising, Craig is now a very successful speaker, an author of several books, and a radio show host. He also conducts a twice yearly, 3-day, RockStar Marketing Boot Camp every March and September in Los Angeles. Craig explained how his “system” guides people through structured approaches to plan a new business, develop a brand, write a book, host a radio show and much more through his “RockStar” tools and programs.

Craig also leads a diverse, proactive Mastermind of 120 people who are at various stages of becoming or excelling as entrepreneurs. His Mastermind members range in age from 25-80, yet he acknowledged chronological age as being a non-issue when it comes to reinventing one’s self. Craig himself (at 52) is testimony to “living his dream” and he teaches others how to do the same. His latest (soon to be bestselling) book “Welcome to My Jungle” is due for release in May 2014.

If you are interested in learning more about this inspiring individual, visit Craig’s web site (here). His next RockStar Marketing Boot Camp will be held on March 20-22.

Perhaps you have the desire to explore a new business, even a small venture, for yourself. Could this be a timely learning opportunity?

8 thoughts on “Marketing Your Own Business

    • I think this is opportunity aligned with lifelong learning. And for those who have some clarity about what they want to do next in their lives, this is worth exploring, especially if one seeks to augment their marketing acumen. In the meantime, enjoy your trekking. 🙂

    • One of many places to start. What’s fascinating to me is the number of soon-to-be or recent retirees who continue to have “spark” and still want to pursue an active business agenda. Good on them!

  1. thank you my friend for sharing the article and happy greetings of friendship and hopefully, when we share it with sincerity. Greetings from Gede Prama 🙂

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