“Social Media is about sociology and psychology more than technology.” ~ Brian Sollis
Put away that cozy image of the little old lady knitting a sweater for the grandkids, or the distinguished gentlemen playing chess in the park, because the newest elder generation is not going to sit quietly in a rocking chair. This according to Brian Profitt in his ReadWriteWeb article, “Why Boomers Won’t Release Their Grip on Technology.”
In August, 2013 the Pew Research Center on Retirement released a report with some fascinating statistics on social media among Americans 50 and older:
- 60% of people in the 50-64 year age group, which is most of the boomer population, are now on at least one social media site.
- Facebook is by far the most popular social media site for this age group.
- Baby boomers spend 27 hours per week online, which is two hours more per week than those who are between 16 and 34.
My guest on this week’s Awakening to Awareness radio show was Carol McManus, America’s LinkedIn Lady. A self-described ‘recovering corporate executive,’ Carol left the comfort of the corporate cocoon (in 2007) after 26 years and reinvented herself as a coach, consultant and leadership trainer. In a few short years, her speaking and consulting requests shifted to social media because everyone wanted to know how she did what she did and how they could replicate her success for their own business.
On the show, Carol made it clear that this generational cohort was not heading “out to pasture” and that they are increasingly making use of social media for multiple purposes. She highlighted Facebook and LinkedIn as the two platforms most likely used by boomers and told listeners why. Not surprisingly, Facebook is the account of choice for those interested in connecting or reconnecting and rekindling relationships. And LinkedIn for business connections. Carol talked about online privacy, managing your own social media, stepping into one’s technology fears and why to avoid Twitter.