Karen Strauss has worked in book publishing since 1981, when she started at Bantam Books as a senior publicist. She then moved on to The Free Press division of Macmillan (now Simon and Schuster) to become its Director of Trade Marketing.
In 1991 she founded Strauss Consultants, Inc., which was originally conceived to service small publishers who needed representation into the large chain and wholesaler book accounts around the country. With the advent of Print on Demand technology and e-books, Karen now works with self-publishing authors and micropublishers to help them develop a publishing program that gives them a more level playing field with the traditional publishers.
In 2012 she co-launched RockStar Publishing House, a hybrid publishing company, primarily built for entrepreneurs who write books to further their business or share their story. Since then, Karen has launched several branded publishing companies for organizations.
On last week’s Awakening to Awareness Radio Show (podcast here), Karen talks about the lightning speed with which the publishing industry has changed, highlighting the shift from “print-on-demand” to “e-books” being the most significant. She shares advice on why/what people are writing about: 1) a passion of theirs; 2) something they have accomplished or advice they want to share and/or; 3) that great novel they have always had in mind. If you’re going to write, she recommends being disciplined and write something every day.
Karen discusses three ways to publish in today’s market: 1) self-publishing; 2) traditional via big publishing houses and; 3) with a hybrid publisher – particularly one with national and international distribution. And she highlights the broad range of costs to publish, from package options to a la carte to one stop shopping solutions, and why it’s important to have a marketing plan for your book before you publish and subsequently distribute your book. In addition to her company website, her email contact: firstname.lastname@example.org.