A friend shared today that McDonald’s intends to “allure a new generation of teens and 20-somethings currently obsessed with Chipotle burritos and salad bowls with the company’s affordable coffee, new lower-calorie menu, and convenience check-out changes.” And I found myself wondering… they still don’t get it.
Yet convenience sells. People love easy. And comfortable. Can you imagine trying to sell something that inconvenienced people? Even if the benefits of that inconvenience were guaranteed? Why do you think the majority of people don’t follow through with their exercise program? It’s inconvenient.
What effect will all this efficiency, speed, ease, comfort and convenience have on us as a collective people over the long-term? How will it affect our ability to deal with real adversity and problems? How can we become a powerful, adaptable and resilient species when our default setting is locked on easy?
When we consider convenient versus inconvenient, some minds might conjure:
- Driving when you could take a bus, train, bicycle or walk
- Voluntarily recycling
- Ending difficult relationships
- Being selfish contrasted with giving freely
- Rejecting life-giving organs from random/unknown donors
- Choosing fast food rather than healthy/nutritious choices
- Coping with last minute venue changes
- Lying versus telling the truth
Sometimes we make plans and find them thwarted at every turn. We ride against the wind for a while, and then we complain and look around for someone to blame. Being inconvenienced is about how we deal with, embrace, and learn from things we can’t control; those outside forces that often blind side and force us to change. It also factors into how we handle stressful situations.
Life happens because it is existing. Just as our cells divide without our influence, so to do circumstances that inconvenience. Inconvenience has no motivation to know you or influence you in any way. It simply is. And when it presents, you can address it in many ways. Here are three for your consideration:
- Avoid always doing “me” things. These are activities that people desire to do on their spare time by themselves; sleeping in later, taking a walk by themselves, or reading a book in a quiet place. Instead, agree to an outing with friends even if it inconveniences you. Your time and company might just be what someone needs.
- In a similar vein, experience an Inconvenience Yourself Day. If you have to put someone else before you, how did that make you feel? Were you satisfied or unhappy with the result? Try to adapt and practice this often and see if it comes back to you.
- When inconvenience strikes, the behavior of others is a tempting target for resentment. One’s annoyance seems justified and self-absolving. Refusing to understand and own your reaction to being inconvenienced is simply shirking a personal responsibility. Why not simply chill and reflect on what just happened?